Market research online dating services
The report description reads: “This is the only in-depth business analysis that covers all segments of this industry, since the market has no trade association performing market research.This newly updated 7th edition study is a fascinating analysis of one of the oldest professions–matchmaking.” Market is a Florida-based provider of global market intelligence products and services founded in 1979 that offers access to an extensive database of expert insights on global industries, companies, products, and trends.The psychologist Michael Zeiler found in 1971 that pigeons peck at a button nearly twice as much when it produces food pellets at an unpredictable frequency than when the rewards are foreseeable.Like pigeons, our swiping behaviour is reinforced – as in we keep swiping – when we don’t know when our next reward will come, if at all. Tinder’s Chief Strategy Officer Jonathan Badeen admitted last year that the swiping feature was inspired by a 1948 experiment by Burrhus Frederic Skinner.The possibilities for finding your perfect match certainly seem endless.
In this ecosystem, do dating apps really want us to find love?
The percentage of 18 to 24-year-olds (single or otherwise) dating online nearly tripled between 20, rising from 10 per cent to 27 per cent And for many, dating apps are becoming more than just a game.