Dating email subject line
These emails have a specific purpose, and so their subject lines should be specific as well.
A humorous subject line can really stick out among the dry, dull emails surrounding it.
There are a few different schools of thought when it comes to creating slam dunk subject lines.
We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout. There’s a lot to be said for minimalism – users you to be clear and concise in your subject lines, as time is always an asset.
As Scooby-Doo or Sue Grafton can tell you, people dig a little mystery in their lives.
Giving readers a little taste of something intriguing might cause them to bite.
I’ve bought a few Paint Nite and pottery deals in the past, so art-related offers are the ones I see most often in my inbox. The subject line above combines personalization (via remarketing) with scarcity to create an effective email subject line. In a broader sense, it’s good practice to understand your audience well enough to know what language, style, and offers will be attractive to them.
Thrillist is doing a ton of other stuff right too; they’ve got lists, localization, and pay tribute to a holiday.
Examples above incorporate numbers, scarcity, punctuation, and partial capitalization (emphasis on the partial) for some serious subject line success.
Living Social also sends me emails about deals I looked at but didn’t end up buying by utilizing the very effective but always semi-creepy remarketing strategy.
Living Social also sends me new deals based on my past purchases.
Or maybe, if you’re like me and are on countless mailing lists, 2,644? We get a TON of emails every day (105 billion are sent every day! People are inundated with boatloads of information – more than ever before in history!
After all, a great newsletter is worthless if it never sees the light of day.Sephora asks an emotionally-engaging question (really? We have a deep, inherent terror of being left behind, of missing out – that flock mentality was a survival instinct once, but now it’s just another subject line strategy to goad us into a purchase.